A native contrast* ratio of 5,000,000:1 enables VIERA to display extremely robust blacks. A new panel and improvements to the cell discharge area dramatically increase contrast when viewing in brightly lit locations. And reducing the electrical pre-discharge that causes greying has greatly enhanced black gradation. As a result, deep, rich blacks are displayed in virtually any viewing area, from living rooms to bedrooms. Even in dark film scenes, clothing textures and individual strands of hair are clearly reproduced.

The 600Hz Sub-field Drive in VIERA plasma TVs teams up with Intelligent Frame Creation Pro technology to deliver smooth, fluid on-screen motion. Intelligent Frame Creation Pro detects moving objects and optimises their flow, to smoothen the image and ensure crisp motion.

VIERA plasma TVs feature 1080 lines of moving picture resolution. You enjoy clear, detailed images even in fast-moving scenes, with no blurring or afterimages. The NeoPDP technology's high-speed drive performance instantly generates a large electrical discharge and shortens the display time for each image frame to minimise afterimages. This makes virtually every scene crystal-clear, including decisive calls in football matches and the dynamic yet delicate motions in figure skating performances.

View breathtaking images with rich, vivid colours from anywhere in the room. Because plasma TVs are self-illuminating, images look beautiful from any angle. Black areas do not fade, and colours look virtually the same no matter where you sit.

VIERA's wide colour gamut covers 120% of the HDTV colour standard. It produces richer, more vivid colours by re-mastering cinema sources and enhancing HD broadcasts.